Heart-centered branding to power your mission.

We create distinctive visual identities for women-owned wellness companies. Build community, inspire loyalty, and expand your impact with branding that’s beautiful, strategic, and unmistakably yours.

We Help Your Brand Soar

We are a transformational brand agency, handling everything you need to update, launch, and scale your holistic wellness business.

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Brand Strategy with Heart

We uncover what makes your organization meaningful and create a clear strategy to guide your brand, your messaging, and your growth.

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Storytelling that Connects

Clarify your positioning, personality, and key messages so your audience understands your value and feels connected to the work you do.

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Visual Brand with Impact

Build a cohesive visual identity that captures the warmth, expertise, and quality of care your organization brings to the people you serve.

illustration of a phone, a brochure, and a cup with hearts on them

Bring Your Brand to Life

Turn your new identity into thoughtful marketing materials, from social media and presentations to brochures, signage, and other brand touchpoints.

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Consistency as You Grow

Develop clear brand guidelines and an organized visual system so your team can confidently show up as one recognizable brand everywhere.

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Creative Partner by Your Side

Get strategic thinking and hands-on creative support from a team who understands the big picture and carry your brand from idea through execution.

How We Build Memorable Brands

We follow a four-step Brand Transformation™ framework designed to uncover what makes your organization special and turn it into a brand people can see, feel, and connect with.

STEP ONE

Discover

Uncover the heart of your business. We dig into your mission, audience, strengths, challenges, and aspirations to understand what makes your organization meaningful and distinct.

STEP TWO

Align

Define where your brand is going. We turn those insights into a clear strategy, aligning your positioning, messaging, and creative with your audience and the impact you want to make.

STEP THREE

Create

Bring your brand to life. We create a distinctive visual identity, building the logo, colors, typography, imagery, and supporting elements that make it recognizable and uniquely yours.

STEP FOUR

Soar

Put your brand into the world. We bring the new identity to life across key touchpoints and give you the brand guidelines, assets, and tools to launch consistently and confidently as you grow.

What it's like to work together.

Real reflections from clients we’ve had the pleasure of partnering with.

Guided with Care

Working with Soaring Heart Design Studio was such a wonderful experience! Amy guided me with so much patience and care. I loved how heard and understood I felt throughout the branding process.

PATY DE LA ROSA

Madre Moon Doula

Mastery of Visual Design

We were introduced to Amy through the Core Brand + Visual Identity Package, and it turned out to be exactly the right way to kick off this next stage of our business. I'd recommend Amy to any entrepreneur.

Allison Prell

Golden Our

Exceeded Expectations

Amy quickly became an integral part of our team, bringing creativity, dedication, and our vision to life. She delivered branded designs that exceeded expectations and set us apart from others in the market.

FLORA HOANG

Marbella Homes

Heart-Centered Design

Amy designed our brand materials, including the logo, style guide, promotional products, website images, and social media. Before we even opened our doors, people thought we were an established business because we looked so polished. She created a look that was heart-centered and professional.

KATE JANICH

Rowan Tree

Client-First Mindset

Amy brings care, creativity, and a true client-first mindset. She listens closely, translates your vision into thoughtful, fully branded concepts, and anticipates needs you may not have considered. Her strategic thinking and exceptional attention to detail elevate the final result.

HEATHER CHRISINGER

Centricity

Better than Imagined

Amy brought my vision for a new digital product to life better than I could have imagined. Her designs were creative, unique, and perfectly suited to my audience, and she packaged everything into an experience that was easy for customers to purchase, download, and use.

KARLYN ANKROM

Oh Snap Social

Take a closer look at our branding work.

TRUSTED BY

Your brand updates shouldn’t be something else you have to manage.

Hi, I’m Amy Dagliano, owner and Creative Principal of Soaring Heart Design Studio.

Let me jump into my zone of genius so you can focus on running your business.

Amy Dagliano

For more than 20 years, I’ve helped organizations turn ideas, missions, and big visions into brands and creative experiences that connect with people.

My career has taken me from printing to a boutique branding agency, a global consulting firm, to leading creative teams.

But I’ve also been on the other side.

I co-founded and grew a brick-and-mortar wellness business from the ground up, which meant building the brand, creating the marketing, nurturing a community, developing new offerings, and managing the day-to-day operations.

So I understand how easy it is for your brand to become the thing you’ll get to later.

You are busy...

Serving your clients.

Supporting your team.

Managing operations.

Growing your organization.

Making an impact.

Etc. Etc. Etc...

Somewhere along the way, the brand that helped get you here may no longer reflect the business you’ve become.

That’s where Soaring Heart comes in.

I help growing holistic wellness organizations uncover the heart of their business and turn it into a strategic and beautiful cohesive brand that reflects the quality of the work you’re already doing.

My process is collaborative and intentional. I listen closely, ask questions, and invite feedback along the way. Then I translate that strategy into a brand your team is proud to put into the world.

Because your brand updates shouldn’t be one more thing you have to manage. It should give you a stronger foundation for everything you’re ready to build next.

Wondering if it’s time for your brand to grow?

I’d love to hear your story, learn about the mission behind your work, and talk through what your brand needs to support where you’re headed.

Amy signature

Amy Dagliano

Owner & Creative Principal, Soaring Heart Design Studio

Frequently Asked Questions (FAQs)

Some of our most frequently-asked-questions:

Q: Our current brand is working. How do we know it’s really time for a change?

You don’t need to start over simply for the sake of something new. We’ll look at where your brand is today, how your organization has grown, and what still feels meaningful and recognizable. Together, we’ll determine what should stay, what can evolve, and what may be holding you back. The goal is a brand that still feels unmistakably like you, just more intentional, cohesive, and ready to support your growth. And if we don’t think you need the full package, we’ll say so.

Q: How long will it take to update my brand?

Typically 6-8 weeks. A lot goes into our work. We pride ourselves on diving deep to truly understand what makes your organization so unique and impactful. Once we’ve uncovered those layers and we've gotten your sign off on the core elements, we’ll  get started on the design work. We check in often to ensure we’re on the right path. Once the updated logo is approved, we develop the brand guidelines and real life examples of the new brand in action. We make sure you are set up to launch successfully.

Q: AI is so helpful, can I use it to update my branding?

Yes, AI is really helpful, and yes, you could have it design your new branding, and it may be fine, but it ultimately won’t give you the results you are looking for. It will be generic. It will blend into a sea of other wellness businesses in the market. It will lack luster and it won’t truly capture what makes your business unique, it won’t create a loyal audience, and it won’t help grow your brand. In the long run, it will end up costing you more.

Q: How does pricing work?

Our years of experience have taught us that in order to develop a powerful logo that is aligned to the heart of your organization, it can't be done as “just a quick logo” . We’ve spent years perfecting our Brand Transformation Package to ensure we have all of the right components needed to connect with your audience and make your brand soar. That means our package is just that, a package, not an a la carte menu. We do however, have add-on services if additional components are needed. We can always discuss these additions and they will be billed at a rate of $97 per hour. Not sure if it’s the right fit? Lets hop on a call to discuss your needs. (link to book a call)

Q. What makes Soaring Heart unique?

There are a lot of amazing branding agencies out in the world and we realize you have choices. We don’t claim to be the hottest in the market, or at the forefront of every trend. What we can guarantee is that we listen carefully, we will take time to understand your business, and with over twenty years of experience, we will create something beautiful that also captures the essence of your business, communicates your value, builds trust, and stands out in a crowded wellness market. But what we feel makes us truly unique is that we design with our hearts. We have found when we let the heart lead, the authenticity shines through and your brand will make your soul smile.

Q. How do I get started?

Let’s hop on a call and get to know one another. Before we commit to any project we like to get a better understanding of your needs, goals, and if it’s a right project for our agency. We may or may not be the right fit and that’s ok. We have a large network of wonderful businesses we partner with and we will happily recommend someone who may be a better fit. Let’s get started, click here to schedule a call. (link to book a call)

Q: Do you only support women-owned businesses?

We are a women-owned business, and we love to support and elevate other women-owned businesses, and those that serve women, but we are open and accepting to all humans. Our main goal is to work with kind people who make the world a better place.

Q: I’m swamped, what is the time commitment you will need from me?

Good question. We will need a few hours of your time at the beginning of the process. We’ll get started with a quick questionnaire to get a better understanding of your business, your clients, and your goals. Then we will also do a strategy session that will help build out the foundation for the rest of the brand transformation. After that, we just ask for quick reviews at each milestone to ensure we are still on the right track as we move forward.

Good work. Lasting relationships.

Our clients come back because they know they have a creative partner who understands their brand, cares about their goals, and is ready to grow alongside them.

250+

SUCCESSFUL PROJECTS

6+

YEARS IN BUSINESS

100+

CLIENTS SERVED

Ready for a brand that feels unmistakably yours?

Let’s create a distinctive, heart-centered identity that truly resonates with your people and gives your organization room to grow. Click the button below to get started.

Soaring Heart Design Studio logo

Where bold missions and big hearts become memorable brands.

Woman-owned creative studio based in Virginia.

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